About ASK

In America, one out of three homes with children has a gun, and nearly 1.7 million children live in a home with a loaded, unlocked gun. Every year thousands of kids are killed and injured as a result.

The ASK (Asking Saves Kids) Campaign promotes a simple idea with the potential to help keep kids safe. It encourages parents to ASK if there is an unlocked gun in the homes where their children play.

Parents ask all sorts of questions before their children visit other homes. They ask about pets in the house, discuss allergies and Internet access, and ask questions about supervision. ASK encourages parents to add one more question to this conversation: “Is there an unlocked gun in your house?” It’s a simple question, but it has the power to save a child’s life.

Every parent cares about the safety of their children. ASK allows parents to play an active role in keeping kids safe. Any parent can make a difference by ASKing, and encouraging others to do the same.

For more than a decade, the ASK Campaign and its supporters have partnered with over 400 grassroots organizations to spread its message in neighborhoods nationwide. The ASK Campaign is a collaboration between the Brady Center to Prevent Gun Violence and the American Academy of Pediatrics who has promoted the ASK message to its 62,000 members across the country. The ASK Campaign has successfully inspired 19 million households to ask if there are guns where their children play.

Why Asking Matters